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When stadium names change, baseball loses more than nostalgia.

I still call it Comiskey.

Not Guaranteed Rate Field. Not whatever forgettable name they'll slap on it next quarter. Just Comiskey. Because that name meant something. It was tied to the South Side, to a legacy, to generations of fans who didn’t need a brand consultant to tell them where they were.

Same with Miller Park. I know the sign says American Family…